VODAFONE

THE BRAND: VODAFONE

THE PRODUCT:

-          LUCENT™ - ILLUMINATED FABRIC SYSTEMS

-          BESPOKE™ - CUSTOM DESIGN & BUILD

TYPE: suspended

INDUSTRY: telecommunications

APPLICATION: aesthetic treatment / brand messaging / promotional messaging / product messaging

GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork

SIZES: various sizes, shapes & forms manufactured to specification on order

LOCATION: Christchurch Airport

OVERVIEW: Step into the world of cutting-edge telecom solutions at the airport, where Vodafone, in collaboration with their Design and Build partner, aimed to make a lasting impact on new customers strolling through the terminal. The goal was not only to create a visually striking presence but also to ensure that new international guests could seamlessly connect with a local telco network. OneFrame was brought on board to turn this vision into reality.

For this project, OneFrame embarked on creating a Bespoke Custom Build – a 3m Halo that encompassed everything from the frame to the LEDs, and even the custom print. All aspects of the solution were meticulously crafted in-house. Beyond providing the physical elements, OneFrame played a crucial role in offering technical support throughout the entire process. This included consulting with Airport Operations to ensure the lightweight nature of the installation and the effectiveness of the fixings.

The adaptable nature of the Bespoke Halo system showcased its ultimate flexibility, which proved to be invaluable when Vodafone rebranded to One NZ. A simple update involved manufacturing a new graphic print, easily installed by One NZ's partner. This seamless transition highlights the efficiency and adaptability inherent in OneFrame's solutions.

In addition to the Bespoke Halo feature, Lucent Illuminated Fabric lightboxes were integrated into the counter design. These lightboxes not only added to the visual appeal but also played a crucial role in conveying strong Point of Sale (POS) messaging. The ease of changeout provided by the system ensures that updating promotions or branding messages is a hassle-free process.

Welcome to a space where telecom innovation meets aesthetic brilliance. OneFrame's commitment to craftsmanship, technical precision, and adaptability transforms airport terminals into dynamic spaces that make a lasting impression. It's not just about connectivity; it's about creating an experience that resonates with every traveller who walks through the doors.