VODAFONE

THE BRAND: VODAFONE

THE PRODUCT:

-          LUCENT™ - ILLUMINATED FABRIC SYSTEMS

-          BESPOKE™ - CUSTOM DESIGN & BUILD

TYPE: suspended

INDUSTRY: telecommunications

APPLICATION: aesthetic treatment / brand messaging / promotional messaging / product messaging

GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork

SIZES: various sizes, shapes & forms manufactured to specification on order

LOCATION: Christchurch Airport

OVERVIEW:

In collaboration with Vodafone’s Design & Build partner, OneFrame was engaged to help deliver a high-impact brand statement within the airport terminal—designed to capture the attention of arriving international travellers and provide a clear, immediate connection to a trusted local telco network.

At the heart of the installation was a custom-designed 3-metre “Halo” feature, engineered and manufactured entirely in-house by OneFrame. This bespoke structure included our proprietary aluminium framing system, integrated LED illumination, and high-resolution dye-sublimated fabric graphics—all tailored to meet the specific spatial and brand requirements of the terminal.

Throughout the project, OneFrame provided full technical and engineering support, including liaison with Airport Operations to ensure the solution met weight restrictions, safety standards, and fixing protocols required for a secure overhead installation in a high-traffic public space.

One of the major strengths of the system is its adaptability. When Vodafone rebranded to One NZ, there was no need to replace the entire structure—only a new graphic skin was printed and fitted, enabling a seamless brand transition with minimal disruption and cost.

Complementing the Halo feature, Lucent™ Illuminated Fabric Lightboxes were integrated into the counter design, providing bold, vibrant point-of-sale messaging. These frameless, easy-to-update lightboxes support high campaign agility and allow in-store teams or partners to change graphics effortlessly as promotions evolve.

This project highlights OneFrame’s capability to deliver custom engineered display systems that combine architectural form, practical function, and long-term flexibility—ensuring brand visibility, operational efficiency, and readiness for future evolution.