Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes. Ideation provides both the fuel and the source material for building prototypes and getting innovative solutions into the hands of your users.
With collaborative design partnerships, we are able to facilitate conversations with a raft of creative personalities who love challenging the norm and are wired to see things from a different angle.
Humans are a dynamic animal (ambitions, intelligent, caring) with a baffling set of contradictory traits (careless, myopic, careless). But when we set our minds to something, we tend to make it happen. And, we're starting to see this with the rise of eco-conscious businesses.