adframe™ is a versatile, fabric tension advertising system that redefines how visual messaging is delivered within architectural and commercial spaces. Developed and manufactured in New Zealand by OneFrame, adframe™ merges architectural structure with graphic storytelling, creating custom-fabricated ‘fabric stretched to frame’ panels in virtually any shape or size. Designed with a focus on modularity, precision, and ease of use, adframe™ is the ultimate change-out display platform for specifiers seeking both visual impact and technical simplicity.
The foundation is deceptively simple: a lightweight aluminium tension frame, engineered for easy integration into interiors or joinery, clad in a high-resolution printed fabric skin. These skins can be finished as non-illuminated or upgraded to include LED lightbox backlighting, transforming static graphics into illuminated focal points. All fabrics are FR treated, and the system can be scaled up to 3 x 50 metres with seam-free graphics, allowing it to maintain integrity at any size.
What sets adframe™ apart is its ease of changeability - skins are interchangeable, recyclable, and designed for fast replacement with minimal disruption to the space. This makes it an ideal system for high-traffic environments, rotating campaigns, or evolving brand communications where adaptability is essential.
Architects and designers are no longer limited to traditional rectangular panels. With adframe™, form is fluid. It’s an invitation to push beyond conventional boundaries—embracing curves, scale, and contrast to create unique visual structures that function as both graphic storytelling tools and architectural elements.
adframe™ is not just a display - it’s a flexible canvas engineered to meet the visual and practical demands of modern built environments.
*The above just texture examples, all production is done as a CMYK process from the supplied digital file. Physical proofing available to ensure we match outputs to your supplied specifications.
*The above are just pattern examples, all production is done as a CMYK process from the supplied digital file. Physical proofing available to ensure we match outputs to your supplied specifications.
*The above are just colour examples, all production is done as a CMYK process from the supplied digital file. Physical proofing available to ensure we match outputs to your supplied specifications.
*The above are just image examples, all production is done as a CMYK process from the supplied digital file. Physical proofing available to ensure we match outputs to your supplied specifications.
adframe™ is designed to integrate seamlessly into architecture, brand environments, and public-facing spaces—bringing high-resolution graphics and tensioned fabric systems into a wide range of applications. Whether it’s wayfinding signage, retail brand storytelling, corporate lobbies, airports, transport terminals, or exhibition displays, adframe™ enables specifiers to deliver versatile, low-maintenance messaging with precision and ease.
Thanks to its modular framing system and tool-free skin replacement, adframe™ performs exceptionally well in spaces that demand frequent updates, including shopping centres, cinemas, universities, and museum installations. The system can be wall- mounted, freestanding, suspended, or integrated into joinery or cabinetry, providing a full spectrum of installation flexibility. Its lightweight aluminium profile also means less structural loading—making it suitable for both temporary installs and permanent architectural integration.
When illuminated with LED lightbox technology, adframe™ elevates brand storytelling by transforming environments into sensory experiences. Unlike traditional screens or hard signage, the soft tactile quality of printed fabric offers a humanised aesthetic while delivering the same clarity and scale.
Programmable illumination can also be introduced for more advanced scenarios where fades, transitions, or ambient backlighting play a role in the overall design.
Importantly, adframe™ delivers value for commercial operators, facility managers, and specifiers alike. It enables cost-effective long-term use while providing flexibility to update visuals without disrupting base build or operations. Skins are easy to transport, sustainable, and recyclable, making adframe™ not only a smart visual tool but a responsible environmental choice.
From large-format advertising walls to discrete directional signage, adframe™ empowers designers to deliver responsive communication systems that align with the aesthetic language and operational rhythm of the spaces they inhabit.
In a world where spaces are increasingly tasked with doing more—informing, inspiring, and engaging—adframe™ offers architects and designers a new dimension of visual expression that goes beyond branding. It’s a system built not only for performance but also for emotional connection—where imagery, light, and form come together to elevate spatial experience.
The soft materiality of fabric, paired with architectural precision, introduces a visual language that feels calm, contemporary, and inviting. Unlike rigid displays or digital screens, adframe™ graphics possess a matte texture and dimensional softness that harmonize with both natural and artificial lighting. This helps to reduce glare, increase legibility, and maintain design coherence within high-end interiors or heritage-sensitive settings.
For designers, the ability to tailor messaging to mood, moment, or mission allows for intentional storytelling—whether activating a retail rollout, guiding visitors through a public space, or injecting seasonal atmosphere into a hospitality venue. With adframe™, updates can be made without altering the architecture—ensuring brand or narrative alignment without costly redesigns or re-fits.
Emotionally, the ability to shift tone, introduce rhythm, or softly illuminate messages enables spatial experiences that linger in the memory. adframe™ creates the opportunity for sensory branding—where graphic design, environmental light, and architectural surfaces work together to move people—not just inform them.
For architects and specifiers who value craft, impact, and flexibility, adframe™ is a powerful addition to your toolkit. It’s not just an advertising system—it’s a means of spatial storytelling, engineered to perform, designed to inspire, and built to evolve.
OneFrame is a New Zealand based speciality manufacturer delivering sustainable solutions both locally and across international waters. Our team has a dedicated focus on influencing and educating architects, specifiers, designers and those that share our passion for a more sustainable tomorrow through innovative delivery.
We are constantly being challenged by our clients and driven to transform their bold ideas into amazing realities. Innovation is our passion, it's part of our DNA and we are constantly striving to positively influence the industry by what we deliver to market.
