MG MOTORS

THE BRAND: MG MOTORS

THE PRODUCT:

-          LUCENT™ - ILLUMINATED FABRIC SYSTEMS

TYPE: wall-mounted

INDUSTRY: automotive

APPLICATION: aesthetic treatment / brand messaging / promotional messaging / product messaging

GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork

SIZES: various sizes, shapes & forms manufactured to specification on order

LOCATION: nationwide

OVERVIEW:

At OneFrame, we take great pride in our work across the automotive showroom sector, where we understand the importance of creating environments that are both visually compelling and functionally aligned with brand identity. Our experience allows us to collaborate effectively with designers and automotive brands to deliver elegant, impactful display solutions that enhance the presence of the vehicles on show.

For MG Motor, the brief was to develop a large-scale wall-mounted Lucent™ Illuminated Fabric Lightbox—a feature piece that would celebrate the brand’s rich heritage while also offering the flexibility to promote new models and campaigns over time.

The result was a glowing, edge-to-edge illuminated display that not only commands attention within the showroom but also offers strong street presence—especially at night. The bold, backlit imagery captures the spirit of the MG brand and helps to draw customers into the space.

As with all OneFrame projects, the entire system was pre-assembled and test-fitted in our in-house production facility prior to dispatch. From the aluminium framing and LED integration to the precision-finished fabric graphic, every component was carefully checked to ensure a perfect fit and flawless performance.

Because OneFrame is a fully integrated New Zealand-based manufacturer, we control every stage of the process—design, engineering, print, and assembly—under one roof. This guarantees consistency, reliability, and quality assurance with every solution we deliver.

The MG showroom installation exemplifies how Lucent™ lightbox technology can be used to create dynamic brand moments in retail automotive spaces—offering both high visual impact and future-proofed flexibility.