SPARK

THE BRAND: SPARK

THE PRODUCT:

-          LUCENT™ - ILLUMINATED FABRIC SYSTEMS

-          BESPOKE™ - CUSTOM DESIGN & BUILD

TYPE: suspended

INDUSTRY: telecommunications

APPLICATION: aesthetic treatment / brand messaging / promotional messaging / product messaging

GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork

SIZES: various sizes, shapes & forms manufactured to specification on order

LOCATION: Auckland International Airport

OVERVIEW:

Overhead signage features—especially large-scale halo installations—can present significant design and installation challenges. At OneFrame, we specialise in solving these challenges through our bespoke custom design and build systems, where precision-engineered aluminium frames meet high-impact dye-sublimated fabric graphics. The result? Lightweight, scalable, and visually stunning solutions that are easy to install and tailored for high-performance environments.

For this project, OneFrame partnered with Gripple New Zealand, leveraging their advanced ceiling suspension systems to provide a safe, efficient, and highly adaptable fixing method—ideal for airport environments where compliance and safety are paramount.

A key advantage of working with OneFrame is our vertically integrated manufacturing process. Every component—frame, lighting, and fabric—is produced and assembled in-house, allowing us to pre-fit and test the entire system at our facility before delivery. This ensures that the structure, fabric tension, and LED illumination are all perfectly aligned and functioning prior to on-site installation, significantly reducing time and risk on location.

As part of the broader Spark Airport Store concept, a series of Lucent™ Illuminated Fabric Lightboxes were also specified for point-of-sale messaging. These frameless displays provide vibrant, edge-to-edge graphics and are designed for quick and easy changeouts, making them ideal for updating campaign content, launching new devices, or highlighting seasonal promotions.

Together, the bespoke halo signage and Lucent™ POS displays demonstrate the power of integrated design, local manufacturing, and flexible systems—delivering impactful, future-ready retail environments that perform as brilliantly as they look.