The phrase 'technical design' refers to project activities that take place after the concept design/idea has been agreed upon. It provides the detailed specification of the project prior to manufacture and allows the basis for final costings to be calculated to formulate a final quote.
Our technical design team hones in on the finer details ensuring every nut and bolt has been accounted for whilst these same designs facilitate the details required to ensure you have a detailed understanding of costs before it moves to production.
Whether your argument is grounded in psychology, religion, or physical attraction, it seems there is a universal agreement that humans are attracted to light. Add to this a darkened shopping environment (compared to the sunshine outside) and the way in which a clean, bright, attractive light disrupts the dim and contrasts from other flat visual media; it seems like a no-brainer.