In today’s visually saturated environments, commanding attention is more than a challenge - it’s an art form. A static graphic or traditional lightbox might catch a fleeting glance, but true engagement demands something more immersive. Enter animate™ - a breakthrough in fabric-based visual storytelling that transforms how space and content interact.
Developed by OneFrame, animate™ is a fully programmable lightbox system that fuses high-resolution printed fabric with a dynamic LED backlighting grid. This technology allows movement, colour transitions, and rhythmic illumination to flow behind the image, turning static visuals into living, animated experiences.
Unlike digital screens or conventional AV installations, animate™ lives at the intersection of tactile print and programmable lighting control. Your printed image remains the focal point, elevated by choreographed light sequences - requiring no video content or complex media players. Just fabric and light, working in harmony.
Purpose-built for architectural interiors, retail environments, museums, galleries, showrooms, and hospitality spaces, animate™ introduces a new dimension to spatial storytelling. It empowers architects and designers to explore a dynamic visual language—one where motion becomes part of the material expression.
animate™ is not just an enhancement - it’s a paradigm shift. A system engineered to provoke curiosity, shift perception, and redefine visual communication within the built environment. Whether deployed as a feature wall, a branded activation, or an ambient architectural surface, it changes how people feel and interact with space.
With animate™, you’e not just displaying a message - you’re animating it. You’re transforming a graphic into a sensory experience, using light, rhythm, and motion to create impactful moments where they matter most.
*The above just texture examples, all production is done as a CMYK process from the supplied digital file. Physical proofing available to ensure we match outputs to your supplied specifications.
*The above are just pattern examples, all production is done as a CMYK process from the supplied digital file. Physical proofing available to ensure we match outputs to your supplied specifications.
*The above are just colour examples, all production is done as a CMYK process from the supplied digital file. Physical proofing available to ensure we match outputs to your supplied specifications.
*The above are just image examples, all production is done as a CMYK process from the supplied digital file. Physical proofing available to ensure we match outputs to your supplied specifications.
At the core of animate™ is the seamless integration of printed fabric and intelligent light. It begins with your artwork, reproduced in high-resolution using dye-sublimation printing on premium stretch fabric - capturing every detail, colour, and gradient with precision. This tactile surface becomes the canvas for a fully programmable LED grid, custom-mapped to interact with the imagery layered above.
The system empowers architects and designers to choreograph light in ways that enhance spatial experience. Fades, pulses, directional movement, and timed sequences can be assigned to specific zones within the image, delivering narrative control and dynamic visual rhythm. All animations are managed via intuitive, user- friendly software - with no need for video loops or complex content management systems.
animate™ becomes a living extension of your design intent - a responsive surface where print and light merge to animate space, shape mood, and deepen engagement.
In calm, minimalist interiors or dynamic brand environments, movement cuts through visual noise - drawing focus exactly where you want it.
Update both lighting sequences and printed skins as projects evolve - enabling seasonal shifts, campaign changes, or rotating content without replacing the hardware.
The frame remains constant while visuals change - reducing waste, saving time, and streamlining implementation across different projects or locations.
animate™ integrates cleanly into interior detailing - wallmounted, recessed, or freestanding - without the bulk or brightness of digital displays.
Ideal for flagship lobbies, exhibitions, design-led retail, and immersive galleries, animate™ elevates spatial branding and artistic expression. It offers a medium that is both structured and responsive, bridging the gap between physical materiality and animated content.
With animate™, you gain more than movement - you gain a storytelling mechanism that enhances how people perceive and engage with your space.
animate™ is built with versatility at its core - engineered to adapt to the spatial language of any curated environment. Whether integrated into bespoke architecture or specified as a standalone feature, animate™ enhances interiors by fusing colour, light, and movement into one cohesive visual system.
The foundation is simple yet powerful: a printed fabric skin, fully customisable in colour, image, or pattern, layered over a programmable LED grid. From smallscale accent panels to large-format illuminated installations, the system is fully scalable and responsive to spatial constraints - offering architects and designers a high-impact, low-maintenance design tool that evolves with intent.
Its modular frame allows for wall-mounted, recessed, suspended, or freestanding configurations. This architectural adaptability makes animate™ ideal for lobbies, brand activations, exhibition displays, boutique retail, hospitality interiors, and museum or gallery installations. With no AV infrastructure or screen-based playback required, it retains a clean, integrated profile - both aesthetically and technically.
Sustainability is embedded in its design. Fabric skins and animation files can be easily updated, extending the life of the core structure and reducing material waste. Designers can pivot quickly for seasonal campaigns, rotating exhibitions, or evolving brand narratives - without modifying the built environment.
animate™ is more than a display - it’s a creative tool for architectural expression. It enables you to animate mood, evoke rhythm, and communicate narrative through subtle shifts in light and form. Whether anchoring a feature wall, delivering kinetic storytelling, or introducing atmosphere into a minimalist space, animate™ adapts to your creative vision.
For those designing experiences, not just environments, animate™ delivers a new layer of emotional resonance. It’s where architectural intention meets programmable possibility - crafted to move both space and audience.
Welcome to the innovative world of 2 Degrees' flagship store in Newmarket! At the heart of this cutting-edge retail space lies a distinctive and captivating element designed in collaboration with OneFrame—an enticing Bespoke Custom Design and Build ceiling feature.
OneFrame is a New Zealand based speciality manufacturer delivering sustainable solutions both locally and across international waters. Our team has a dedicated focus on influencing and educating architects, specifiers, designers and those that share our passion for a more sustainable tomorrow through innovative delivery.
We are constantly being challenged by our clients and driven to transform their bold ideas into amazing realities. Innovation is our passion, it's part of our DNA and we are constantly striving to positively influence the industry by what we deliver to market.
