THE BRAND: GO MEDIA STADIUM (MT SMART)
THE PRODUCT:
- ADFRAME™ - FABRIC TENSION ADVERTISING SYSTEMS
TYPE: wall mounted
INDUSTRY: sport & leisure
APPLICATION: aesthetic treatment / brand messaging / promotional messaging
GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork
SIZES: various sizes, shapes & forms manufactured to specification on order
LOCATION: Auckland
OVERVIEW:
Go Media Stadium — formerly Mt Smart — is the home ground of the NZ Warriors and Auckland FC, and regularly hosts a diverse lineup of international artists and large-scale events.
With such a wide range of audiences and experiences passing through the venue, the operators required a highly flexible visual communication system to accommodate varying sponsor messages, brand imagery, and event-specific dressing throughout the site.
The AdFrame™ fabric tension system by OneFrame was implemented across multiple key zones of the stadium, offering tool-free installation, expansive seam-free graphic surfaces, and rapid interchangeability between events. This allowed the venue to be rebranded effortlessly to suit each unique occasion, enhancing both operational efficiency and visual impact.
Applications included corporate hospitality suites, the main run-out tunnel, internal corridors, and key spectator walkways—ensuring a cohesive, high-impact visual experience throughout the venue.
OneFrame is a New Zealand based speciality manufacturer delivering sustainable solutions both locally and across international waters. Our team has a dedicated focus on influencing and educating architects, specifiers, designers and those that share our passion for a more sustainable tomorrow through innovative delivery.
We are constantly being challenged by our clients and driven to transform their bold ideas into amazing realities. Innovation is our passion, it's part of our DNA and we are constantly striving to positively influence the industry by what we deliver to market.
