I LOVE UGLY

THE BRAND: I LOVE UGLY

THE PRODUCT:

-         LUCENT™ - ILLUMINATED FABRIC SYSTEMS

-            ADFRAME™ - FABRIC TENSION ADVERTISING SYSTEMS

TYPE: wall-mounted

INDUSTRY: fashion

APPLICATION: aesthetic treatment / brand messaging / promotional messaging / product messaging

GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork

SIZES: various sizes, shapes & forms manufactured to specification on order

LOCATION: Silvia Park Mall, Auckland

OVERVIEW: Step into the fast-paced and ever-changing world of retail, where meeting the dynamic needs and expectations of consumers is paramount. In this competitive environment, I Love Ugly, an iconic New Zealand Streetwear brand known for its commitment to quality in the apparel industry, sought to elevate its retail experience. Partnering with their design team, OneFrame was engaged to supply a Point of Sale (POS) system that not only showcased their range elegantly but also incorporated operational efficiency. The solution? The Adframe Tension advertising systems.

The Adframe Tension system recommended by OneFrame adds a layer of sophistication to the retail space. An Aluminium frame, positioned slightly proud of the joinery, imparts a sense of presence and depth to the showcased images. This design not only enhances the visual appeal but also allows I Love Ugly to easily and efficiently change out the POS content as needed. In the fast-paced world of retail, adaptability is key, and the Adframe Tension system delivers on this requirement seamlessly.

As part of the store fitout, I Love Ugly embraced the Lucent Illuminated Fabric lightbox to provide a captivating pop of colour in the shopfront window. This lightbox serves as a striking display, showcasing high-quality images of the latest collection and drawing attention to the store.

At OneFrame, we take pride in manufacturing everything in-house. This approach allows us to manage time efficiently, maintain stringent quality control, and provide our clients with the assurance that the entire system has been tested and perfected before being dispatched for installation.

Step into a retail space where elegance meets operational smarts. I Love Ugly's choice of the Adframe Tension system and the Lucent Illuminated Fabric lightbox, orchestrated by OneFrame, transforms the shopping experience into a dynamic and visually engaging journey. Welcome to a world where retail innovation meets style, and every detail is designed to captivate the consumer.