2Degrees

THE BRAND: 2DEGREES

THE PRODUCT:

-          LUCENT™ - ILLUMINATED FABRIC SYSTEMS

-          BESPOKE™ - CUSTOM DESIGN & BUILD

TYPE: wall-mounted / suspended / retrofitted / table-top

INDUSTRY: telecommunications

APPLICATION: brand messaging / promotional messaging / product messaging / aesthetic treatment

GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork

SIZES: various sizes, shapes & forms manufactured to specification on order

LOCATION: nationwide

OVERVIEW:

In launching their new flagship location in Newmarket, 2degrees sought to create a visually compelling point of difference—one that would both captivate passersby and reflect the brand’s bold, innovative identity. To bring this to life, OneFrame collaborated closely with the 2degrees design team to engineer a fully bespoke ceiling-mounted light feature positioned prominently in the shopfront window.

This custom-built installation combined architectural aluminium framing with high-resolution dye-sublimated fabric graphics to deliver a clean, lightweight, and dynamic visual solution. The system integrated programmable lighting and subtle motion to enhance engagement while also accommodating bold brand visuals. Critically, the structure was designed for modular flexibility, allowing for fast and easy graphic change-outs—ideal for seasonal campaigns, product launches, or store refreshes without the need for invasive works.

Beyond the flagship project, 2degrees also adopted OneFrame’s Lucent™ Illuminated Fabric Print systems as part of a nationwide point-of-sale (POS) rollout. The decision was clear: the Lucent™ system delivers vibrant colour, seamless large-format presentation with no visible joins, and effortless installation. Store teams across the country can quickly swap out graphics as required, ensuring brand consistency while keeping campaign execution nimble and efficient.

Together, these solutions have enabled 2degrees to elevate their retail presence—both at the flagship level and across their national network—while reinforcing their commitment to customer experience, agility, and design excellence.