OPEL

THE BRAND: OPEL

THE PRODUCT:  

-          LUCENT™ - ILLUMINATED FABRIC SYSTEMS

-          LUNAR™ - STRETCHED CEILING SYSTEMS

-              ADFRAME™ - FABRIC TENSION ADVERTISING SYSTEMS

TYPE: suspended / wall-mounted

INDUSTRY: automotive

APPLICATION: aesthetic treatment / brand messaging / promotional messaging / product messaging

GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork

SIZES: various sizes, shapes & forms manufactured to specification on order

LOCATION: nationwide

DELIVERY: RD Group

OVERVIEW: 

As part of a nationwide upgrade to their showrooms, Opel NZ partnered with OneFrame to deliver a suite of high-impact architectural and branding systems that would elevate the customer experience and reinforce the brand’s premium positioning.

At the heart of the showroom redesign is the Lunar™ Stretched Ceiling System—a bold architectural statement that commands attention. One standout installation features a striking fluorescent yellow ceiling treatment, designed to spotlight a key vehicle on display. The vibrant colour floods the space with energy during the day and truly comes to life at night—delivering a dynamic glow that enhances street presence and draws attention from outside the showroom.

This ceiling feature seamlessly integrates with a Lucent™ Illuminated Fabric Lightbox, creating a fluid transition from wall to ceiling. The combination not only adds architectural depth but also delivers functional, evenly distributed light across the vehicle display area—ensuring the car remains the hero within the space.

To complement these permanent features, Opel also adopted the Adframe™ Fabric Tension System for their in-showroom branding and point-of-sale messaging. This system allows dealership staff to easily update campaigns and promotions without tools or technical knowledge—providing operational efficiency while maintaining a polished, high-end visual standard.

All systems across the Opel NZ rollout were designed, manufactured, and assembled in-house at OneFrame’s New Zealand facility, ensuring full control over lead times, production quality, and budget outcomes.

This project exemplifies the power of fully integrated design and local manufacturing, offering Opel NZ a consistent, scalable, and impactful solution across multiple locations—delivered with precision and brand integrity.