MITRE 10

THE BRAND: MITRE 10

THE PRODUCT:  

-       ORGANA™ - FABRIC TENSION SHAPES & FORMS

TYPE: suspended

INDUSTRY: big box retail

APPLICATION: acoustic treatment / aesthetic treatment

GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork

SIZES: various sizes, shapes & forms manufactured to specification on order

LOCATION: Mitre 10 Mega Silverdale - Auckland

OVERVIEW:

Who doesn’t love a fun and imaginative playground? So when iconic New Zealand brand Mitre 10 approached us to collaborate on a standout feature for their newest store in Silverdale, we jumped at the opportunity.

The Mitre 10 team had envisioned a uniquely Kiwi concept—a ‘Tree Hut’ playground designed to captivate children and families alike. Featuring interactive elements such as a climbing structure, slide, and elevated hut platform, the design was brought to life with oversized, tree-like branches that not only provided a sense of enclosure and whimsy but also served a functional shading purpose.

To execute this, OneFrame was engaged to deliver the technical design and fabrication of the large-span tree branches, using our organa™ fabric tension system. Unlike traditional hardware which is limited to straight lines and fixed angles, organa™ enables free-form, organic shapes that are both visually expressive and structurally sound. The frame system was engineered using lightweight aluminium, paired with high-resolution dye-sublimated fabric skins to deliver a natural look with vibrant colour and soft visual texture.

Our team provided detailed engineering for frame construction and developed a practical solution for tensioning and fitting the fabric to ensure a seamless finish that aligned with the original design intent. The resulting structure is not only visually stunning but also offers functional acoustic performance—helping manage sound in a busy, high-use retail space—and remains lightweight enough for straightforward installation and future maintenance.

This project is a great example of how creativity, engineering, and storytelling can come together through fabric architecture to create memorable spaces that go beyond aesthetics—engaging users and enhancing the environment.