WESTFIELD

THE BRAND: WESTFIELD

THE PRODUCT: 

-       ORGANA™ - FABRIC TENSION SHAPES & FORMS

TYPE: suspended

INDUSTRY: retail

APPLICATION: aesthetic colour treatment

GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork

SIZES: various sizes, shapes & forms manufactured to specification on order

LOCATION: Auckland

OVERVIEW:

To capture the festive spirit and elevate the seasonal atmosphere within its retail precinct, Westfield envisioned a unique holiday installation—suspended Christmas gifts floating above the mall’s public spaces. The concept aimed to enrich the shopper experience and create a memorable visual impact throughout the centre.

OneFrame was engaged early in the process to provide technical design consultation, ensuring the creative vision could be translated into a practical, safe, and visually striking solution. Following the initial concept development, the Organa™ Fabric Tension System was specified to bring the idea to life.

This system, which combines lightweight aluminium framing with vibrant, high-resolution dye-sublimated fabric prints, proved to be the ideal platform. It delivered the visual richness and dimensional form required, while remaining lightweight and easy to install—an essential factor for suspended displays in high-traffic retail environments.

Installation was made effortless and secure with the use of Gripple NZ ceiling fixings, allowing the fabricated gift boxes to appear as if floating effortlessly above shoppers—adding a layer of festive magic without compromising safety or ceiling load limits.

This project showcases the power of creative collaboration, where imaginative design, precision engineering, and advanced fabric systems come together to transform commercial spaces into immersive holiday experiences. With Organa™, Westfield was able to deliver a high-impact, low-weight festive feature that captivated visitors and reinforced their commitment to seasonal activation done with style.