THE BRAND: WESTFIELD
THE PRODUCT:
- ORGANA™ - FABRIC TENSION SHAPES & FORMS
TYPE: suspended
INDUSTRY: retail
APPLICATION: aesthetic colour treatment
GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork
SIZES: various sizes, shapes & forms manufactured to specification on order
LOCATION: Auckland
OVERVIEW: Step into a world of festive magic as Westfield seeks to bring the Christmas spirit to its mall environment. The creative concept of suspending Christmas gifts from the ceilings was proposed to enrich the holiday experience within the Westfield precinct. OneFrame was entrusted with turning this imaginative idea into a reality, providing not only technical advice but also the manufacturing solution to bring the concept to life.
In collaboration with Westfield, the Organa Fabric Tension system emerged as the perfect choice to deliver this unique and enchanting Christmas concept. The marriage of an Aluminium Frame and Dye Sublimation Fabric custom print was not just a technical solution; it was the ideal outcome in seamlessly combining quality imagery with a lightweight, impactful solution.
The Organa Fabric Tension system, with its custom-printed fabric, allowed for the creation of vibrant and festive images that adorned the suspended Christmas gifts. The lightweight nature of the solution made installation a breeze, ensuring a hassle-free transformation of the Westfield precinct into a holiday wonderland.
The use of Gripple NZ Fixings added to the efficiency of the installation process, further emphasizing the ease with which the Organa Fabric Tension system brought the concept to life. It wasn't just about suspending Christmas gifts; it was about creating a visual spectacle that captured the joy and warmth of the holiday season.
Step into a mall where the Christmas spirit is not just felt but visually celebrated. The Organa Fabric Tension system, orchestrated by OneFrame, turned Westfield into a festive haven, where every suspended gift became a symbol of the joy and magic that defines the holiday season. Welcome to a space where creativity knows no bounds, and where OneFrame turns concepts into captivating realities.
