ONE NZ

THE BRAND: ONE NZ

THE PRODUCT:

-          LUCENT™ - ILLUMINATED FABRIC SYSTEMS

TYPE: wall-mounted / suspended / retrofitted / table-top

INDUSTRY: telecommunications

APPLICATION: brand messaging / promotional messaging / product messaging / aesthetic treatment

GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork

SIZES: various sizes, shapes & forms manufactured to specification on order

LOCATION: nationwide

OVERVIEW:

As part of the nationwide transformation from Vodafone New Zealand to One NZ, OneFrame’s Lucent™ Illuminated Fabric Systems became a cornerstone of the new retail identity. Installed throughout the store network, these lightboxes provide vibrant, high-impact brand presentation in a variety of sizes and configurations, ensuring every store delivers a consistent yet adaptable visual experience.

Each Lucent™ lightbox is engineered for uniform illumination, using precision-calibrated LED modules to achieve even light distribution across the entire graphic surface. This ensures brand colours remain true, vivid, and consistent — a critical factor in maintaining visual integrity across a multi-location rollout.

The frameless fabric finish allows for uninterrupted imagery, giving full attention to the brand message while maintaining a premium, contemporary aesthetic. Graphics are printed in-house using state-of-the-art dye-sublimation technology, delivering rich colour saturation and fine detail. Importantly, the system is designed for quick graphic changeouts without the need for tools, making seasonal campaigns or brand updates fast and cost-effective.

Every Lucent™ system supplied for One NZ is performance tested and certified to BRANZ Group 2S, ensuring compliance with fire and building code requirements. Manufactured entirely in New Zealand under OneFrame’s vertically integrated process, each unit is quality-checked, test-fitted, and dispatched as a complete ready-to-install solution.

By integrating Lucent™ illuminated lightboxes into their retail design, One NZ has created a network of stores where brand presence is immediate, impactful, and consistent — lighting the way for their next chapter.