ASTON MARTIN

THE BRAND: ASTON MARTIN

THE PRODUCT:  

-          ADFRAME™ - FABRIC TENSION ADVERTISING SYSTEMS

TYPE: free-standing

INDUSTRY: automotive

APPLICATION: aesthetic treatment / brand messaging

GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork

SIZES: manufactured to specification on order

LOCATION: Giltrap Group - Auckland

OVERVIEW:

When it comes to luxury and performance, few names command the stage like Aston Martin. For the highly anticipated DB12 model launch, the Giltrap Group sought a branding solution that reflected the sophistication and precision of the vehicle itself.

OneFrame was proud to deliver a 2.8m high by 8m wide Adframe™ Fabric Tension System as the centrepiece for the event. Designed to showcase the new model in true Aston Martin style, the system provided a seamless, join-free visual finish, offering maximum impact with a clean, uninterrupted aesthetic.

The structure was fully assembled and test-fitted at OneFrame’s in-house facility prior to dispatch—ensuring the fit, finish, and graphic tensioning met our exacting standards before arriving on site. The result was a standalone, premium backdrop that elevated the vehicle presentation and set the tone for an unforgettable brand experience.

This project is a testament to how high-performance design meets high-performance engineering—delivering flawless visual execution for one of the most prestigious automotive names in the world.