BYD

THE BRAND: BYD

THE PRODUCT:  

-          LUCENT™ - ILLUMINATED FABRIC SYSTEMS  

TYPE: wall-mounted

INDUSTRY: automotive

APPLICATION: aesthetic treatment / brand messaging / promotional messaging / product messaging

GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork

SIZES: various sizes, shapes & forms manufactured to specification on order

LOCATION: nationwide

ARCHITECT: RCG

OVERVIEW:

As electric vehicles continue to reshape the New Zealand automotive landscape, global EV leader BYD has been expanding its showroom presence nationwide—and OneFrame is proud to have played a key role in this rollout.

Commissioned by RCG, OneFrame was tasked with delivering Lucent™ Illuminated Fabric Lightboxes across multiple BYD showroom locations. These lightboxes were selected not only for their vibrant visual impact but also for their seamless integration and consistent, high-quality finish—hallmarks of a 100% New Zealand–made solution.

What sets OneFrame apart is our fully vertically integrated production model. Every component—from aluminium framing to printed graphics and lighting systems—is engineered, manufactured, and assembled in-house. This ensures a perfect fit and finish every time, with no reliance on offshore components or outsourced processes.

For a premium brand like BYD, first impressions matter. That’s why our Lucent™ system was the ideal match—delivering brilliant, edge-to-edge illumination, rich colour reproduction, and flawless detailing that elevates the showroom environment and reinforces BYD’s innovative brand identity.

Another key advantage of the Lucent™ system is its incredible flexibility. Graphics can be changed out effortlessly by in-store staff—no tools, no specialists—allowing BYD to update messaging, showcase new models, or shift campaign imagery as required, without added cost or complexity.

This project reflects the strength of local manufacturing combined with smart, future-ready design—delivering both operational efficiency and visual excellence across BYD’s growing presence in New Zealand.