COACH

THE BRAND: COACH

THE PRODUCT:

  -  LUCENT™ - ILLUMINATED FABRIC SYSTEMS

TYPE: retrofitted – reverse-mounted

INDUSTRY: fashion

APPLICATION: aesthetic treatment / brand messaging / promotional messaging / product messaging

GRAPHICS: full-colour dye-sublimated graphics - printed from supplied artwork

SIZES: various sizes, shapes & forms manufactured to specification on order

LOCATION: CBD, Auckland

OVERVIEW: 

We were engaged to develop a custom fabric lightbox solution for high-end retail environments, specifically designed to sit directly against outward-facing windows. Our engineering team created a bespoke aluminium profile that allows the front-facing graphic (toward the street) to be changed from inside the store — without removing or dismounting the frame from the window.

On the store-facing side, a second internal graphic can be changed traditionally, making it a truly double-sided illuminated display. This innovation provides unparalleled flexibility, enabling seamless updates to both the external and internal visuals while maintaining a fixed installation.

Since the initial installation, this lightbox system has been adopted by multiple clients, including a nationwide rollout for one of the premier local banking providers, delivering easily changeable illuminated window displays across their retail network.